{"id":10,"date":"2025-03-15T13:43:42","date_gmt":"2025-03-15T13:43:42","guid":{"rendered":"https:\/\/reducebarriersintech.au\/blog\/?p=10"},"modified":"2026-05-12T11:12:35","modified_gmt":"2026-05-12T11:12:35","slug":"accessibility-beyond-compliance-a-strategic-advantage","status":"publish","type":"post","link":"https:\/\/reducebarriersintech.au\/blog\/index.php\/2025\/03\/15\/accessibility-beyond-compliance-a-strategic-advantage\/","title":{"rendered":"Accessibility Beyond Compliance \u2013 A Strategic Advantage"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\">Technology today opens up many possibilities to engage with all types of people in ways that work for them. Creating accessible websites doesn\u2019t have to be limited to meeting legal requirements and Web Content Accessibility Guidelines (WCAG).&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Real accessibility goes beyond large fonts, and adding alt text to images. Accessibility done well can increase user experiences and engagement.&nbsp; A 2023 study by Forbes found that 57% of consumers are more likely to buy from brands that prioritise accessibility.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">At its core, accessibility is about considering every user\u2019s experience and driving innovation forward. Did you know that abbreviations that everyone under a certain age uses, like \u201clol\u201d and \u201cbrb\u201d originated in the deaf community (Rosenblum, 2000)?&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><em><strong>What are you doing to drive innovation and ensure your site provides a user-friendly experience for everyone?<\/strong><\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>References<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Forbes. (2023). <em>The business case for accessibility: Why it matters more than ever<\/em>. Forbes.<a href=\"https:\/\/www.forbes.com\"> https:\/\/www.forbes.com<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Rosenblum, H. (2000). The deaf community and the internet. <em>Journal of Deaf Studies and Deaf Education, 5<\/em>(4), 266-277. https:\/\/doi.org\/10.1093\/deafed\/5.4.266<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Technology today opens up many possibilities to engage with all types of people in ways that work for them. Creating accessible websites doesn\u2019t have to be limited to meeting legal requirements and Web Content Accessibility Guidelines (WCAG).&nbsp; Real accessibility goes beyond large fonts, and adding alt text to images. Accessibility done well can increase user&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-10","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/reducebarriersintech.au\/blog\/index.php\/wp-json\/wp\/v2\/posts\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reducebarriersintech.au\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reducebarriersintech.au\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reducebarriersintech.au\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reducebarriersintech.au\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=10"}],"version-history":[{"count":3,"href":"https:\/\/reducebarriersintech.au\/blog\/index.php\/wp-json\/wp\/v2\/posts\/10\/revisions"}],"predecessor-version":[{"id":45,"href":"https:\/\/reducebarriersintech.au\/blog\/index.php\/wp-json\/wp\/v2\/posts\/10\/revisions\/45"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reducebarriersintech.au\/blog\/index.php\/wp-json\/wp\/v2\/media\/11"}],"wp:attachment":[{"href":"https:\/\/reducebarriersintech.au\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=10"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reducebarriersintech.au\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=10"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reducebarriersintech.au\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}